The Ruffian

Brad Elterman, photographer.

Posted in Uncategorized by The Ruffian on January 28, 2009

Brad Elterman’s career started with a borrowed camera at the age of 16. His first photo, of Bob Dylan performing onstage, was published in 1974.

That lead to endless nights of covering the rock scene in Hollywood encompassing pop, punk and rock bands including the Faces with Rod Stewart, David Bowie, the Sex Pistols, the Runaways, Kiss, Queen, Blondie, the Ramones, the Bay City Rollers, Abba, Boney M, Kenny Rogers, The Who, Leif Garrett, Michael Jackson, etc.

“It was my education in life,” says Brad, who left school to travel with bands and visit European magazine editors at the age of 19. “I had a front row seat in life which took me everywhere from Munich to Tokyo to Rio.” Brad toured Japan with teen idol Leif Garret, traveled to South America with German pop stars Boney M, and did tour dates with The Eagles and Rod Stewart, just to name a few.

Some of the magazines that Brad contributed to include:US: Creem, Circus, Rolling Stone, People, Hit Parader, Phonograph Record Magazine, Rock Magazine, Rock Scene, New York Post, National Enquirer, The StarJAPAN: Music Life, Rock ShowEUROPE: Muzeik Express, Photo Foto, Pop, Pop Rocky, Bravo, Das Freizeit, Magazun, Popcorn, Poster Magazine, Oh Boy, Fabulous 208, Jackie, Sounds, New Musical Express, Melody Maker. Often Brad was hired to do official publicity photos by major record labels including RCA, Warner Bros, MCA, Mercury, Columbia, RSO and Capitol Records.

In 1980 Brad formed one of the first Los Angeles-based photo agencies, California Features International, Inc. which specialized in providing celebrity coverage to magazines and newspapers worldwide. Brad covered Award Shows including The Oscars, Awards, American Music and Grammy Awards countless times.

In 1985 Brad wrote and published a book entitled “SHOOT THE STARS: How To Become A Celebrity Photographer,” which garnered him interviews on Oprah, CNN and AM Los Angeles.

In 1992 Brad co-founded Online USA, Inc. one of the first Digital Photo Agencies employing some of the finest American and British photo-journalists, again specializing in photos of celebrities. Online USA was subsequently purchased by Getty Images in 2000, in a deal that CBS MarketWatch called “the deal of the day”. Brad remained with Getty Images as a consultant for a year following the sale.

The last couple of years Brad has been busy organizing his archives and doing select photo exhibitions in Los Angeles and Switzerland. Most recently, Brad co founded Buzz Foto, a celebrity photo agency that deals in iconic Paparazzi photographs with their emphasis of “Paparazzi As An Art Form”.

Photographers who influenced Brad were Julian Wasser, Bob Gruen, Richard Creamer, Helmut Newton and Helen Levitt.

Brad can be contacted at: brad@bradelterman.com

http://www.bradelterman.com/2008/gallery.html

Behind The Beverly Hills Hotel 1977

Behind The Beverly Hills Hotel 1977

Phil Spector At The Magic Castle 1976

Phil Spector At The Magic Castle 1976

Bebe Buell And Stiv Bators At Firoucci's 1978

Bebe Buell And Stiv Bators At Firoucci's 1978

Duran Duran at the Riot House 1977

Duran Duran at the Riot House 1977

Marie, Vickie & Cherie San Fernando Valley 1976

Marie, Vickie & Cherie San Fernando Valley 1976

On The Way to Orange County 1977

On The Way to Orange County 1977

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